I want one of these.

Via Marginal Revolution, the new frontier of meat production:

"To offset the cruelty of factory-farming, routine implants of smart microchips in the pleasure centers may be feasible," says David Pearce, associate editor of the Journal of Evolution and Technology. "Since there is no physiological tolerance to pure pleasure, factory-farmed animals could lead a lifetime of pure bliss instead of misery. Unnatural? Yes, but so is factory farming. Immoral? No, certainly not compared to the terrible suffering we inflict on factory-farmed animals today."

Couldn't we just shoot the cows full of heroin or something and save the electronic Soma for humans?